Client: PFE Express
The relaunch of a company
Having been in business successfully since 1984, PFE wanted to relaunch their brand identity and bring their website up to date.
The Directors of the company wanted to develop the design of the website so that it reflected the stature and scale of the business and stood shoulder to shoulder with PFE Express’s competitors’ websites.
The first step was to refine their branding and develop brand guidelines to help create consistency with the presentation of the brand within the company.
The brand refresh was applied to PFE’s stationery and marketing materials.
The design of the new website aimed to create a more professional and contemporary feel and was developed for a good user experience on both desktop and smartphones.
“We engaged Hannah and her team to develop our website including updating the look, feel and functionality of the website. The team were clear on the timelines and all deadlines were met with the site being launched on time as planned. The team communicated clearly, listened to us and at the same time pushed us to think differently. The outcome is is a website that we are delighted with.” (Aron Newton, Commercial Director, PFE Express.)