Client: AJC
Creating a new brand presence
Adrian Jolly, founder and owner of A Jolly Consulting (AJC) asked for our help with developing the branding for his professional services company. As part of this branding exercise, we produced a new design for the company, including logo, fonts and colour palette. We also identified and articulated the brand ethos, values and the overall brand story for AJC.
We applied the new branding to both printed and digital collateral including business cards, letterheads, powerpoint templates, email footers and marketing documents.
The new branding creates a fresher and more up to date appearance and the key messages and accompanying images articulates what AJC offers, what it stands for and what it promises its customers.
Finally, we produced a brand guideline so that all members of the AJC team are able to use the new brand on a day to day basis and reproduce content using the new branding in a consistent and coherant manner.
