Effective, digital marketing is what gives your business/organisation visibility in the online environment and determines how easy it is for your target audience to find you. Handstand’s Digital marketing services can help you with evaluating your current online activity or managing it on your behalf including developing website content, social media and email marketing.
Email marketing is one of the most powerful tools in your digital marketing toolbox as it enables you to communicate directly with your target audience on a personal level. I can help you devise your overall strategy for your email marketing activity as well as the following services:
- Setting up your email marketing platform
- Creating a design for your email template
- Creating different segments within your email list so that you can communicate different messages to different customer groups with different needs
- Optimisation for sign-up rate, open rate and other metrics
- Reporting results and providing recommendations on how to improve your email marketing’s performance
See what our clients are saying
- Rob Cross, Owner, Muru LeadershipHannah provided support in setting the digital marketing strategy and plan for my start-up business. This included creating and measuring website, email and social media metrics and providing insight from those metrics to help guide future activity. Hannah also created and managed the monthly newsletter ensuring an increasing open and click through rate. Hannah brought professionalism and focus to my digital marketing strategy ensuring that it aligned to what the business was trying to achieve. Hannah was very helpful and brought real insight into the challenges I was facing and what I needed to do. She was always willing to help and to challenge my thinking helping create the shift needed. She always delivered on time and to expectations. I would gladly recommend Hannah. She brings a great mix of strategic thinking and practical application.
- Mike Watson, Chairman, Pager Power LtdWe initially appointed Hannah to improve and increase our digital marketing activity. Hannah helps us with keeping our website content up to date; making sure that our site is found on Google. She is also responsible for our email marketing ensuring that our existing contacts are aware of everything we can do for them. Hannah is very much an extension of our team. She is fun and hard-working and gets on well with everyone. Hannah over-delivers and as a result of her input, the KPIs we use to measure our marketing effectiveness have been turned around favourably resulting in an increase in new enquiries. Hannah and the Handstand team have more recently developed our branding, website and content. This activity has been key to our exceptional growth over the past four years.
- Dr Shahzadi Harper, Owner, The Harper ClinicHannah has helped me and my website with SEO keyword research and content optimisation to help my website become more visible. Unfortunately, my website was not as SEO friendly as I had initially thought, so Hannah ran a keyword audit to highlight where the focus of my new website content was needed and impressed upon me the need for more content. Since then she has worked with me to update and added content on my website, such as new articles that have come out in the press, videos and webinars as well as a monthly blog. Hannah, is easy to work with, she answers emails promptly which is really important for me and I know I can trust her to maximise my content potential. I would highly recommend her and her services.