Client: Changing Pathways
A brand refresh and communications strategy
Changing Pathways (formerly known as Basildon’s Women’s Aid) had launched their new name and brand. The new name was developed to give the organisation a more accessible and inclusive name without geographic reference.
When the new CEO took over she found that was lack of clarity of the rationale for the new name, as a result it has been hard to tell Changing Pathways’ brand story. What’s more, the name had not been embedded in the community and lacked key communications messages.
The Trustees agreed that the brand design needed a refresh and key messages needed to be developed so that the benefit and offering of Changing Pathways could be communicated effectively to key target audience groups.
We worked with the new name and produced a entirely new creative execution of the brand including its logo and strapline along with key messages that describe the services that Changing Pathways offers.
