Client: The Harper Clinic
Improving the visibility of a website in the online environment
Dr Harper started her clinic specialising in menopause and women’s health and wellbeing in Harley Street last year and is in the process of getting the practice established. Dr Harper has ambitious growth objectives and therefore requires digital marketing support to help The Harper Clinic achieve its goals.
While Dr Harper has made excellent progress raising awareness of her expertise in the media, there is still a huge opportunity to increase the visibility of The Harper Clinic and Dr Harper herself in the digital sphere – particularly in improving the ‘findability’ of the clinic’s website via Google searches.
Hannah help Dr Harper with activity that improved the Search Engine Ranking Position (SERPs) of The Harper Clinic’s website including keyword research using Googleʼs keyword planning tool, optimising the existing content on to the website for the relevant keywords and publishing regular blog content that was also be optimised for new keywords.
“Hannah has helped me and my website with SEO keyword research and content optimisation to help my website become more visible. Unfortunately, my website was not as SEO friendly as I had initially thought, so Hannah ran a keyword audit to highlight where the focus of my new website content was needed and impressed upon me the need for more content. Since then she has worked with me to update and added content on my website, such as new articles that have come out in the press, videos and webinars as well as a monthly blog. Hannah, is easy to work with, she answers emails promptly which is really important for me and I know I can trust her to maximise my content potential. I would highly recommend her and her services.”
(Dr Harper, Owner, The Harper Clinic.)