Client: Land Design Partnership
The development of brand values
LDP had a new logo created for the purposes of developing its new website and other business and marketing materials such as letterheads, business cards, uniform and van livery. However what they were missing was a brand strategy that would provide a stronger and more coherent public face for the business enabling better engagement with its key audience groups.
Handstand Marketing was appointed to work with the Managing Director to develop key messages and the visual identity for LDP that explains what LDP stands for and what it offers i.e. to tell the LDP brand story. The first thing we did was to describe the brand values of LDP in an accessible and persuasive way in order to engage the target audience groups.