Client: Next Chapter CYP Service
The development of a sub-brand
Next Chapter were launching a new service for children and young people. They wanted to develop a name for their new service that would be age appropriate and translate to use on snapchat and instagram. The sub-brand’s proposition should focus more on recognising unhealthy relationships rather than domestic abuse.
“Does this happening with my boyfriend feel right?”
Handstand developed a new name and design for Next Chapter’s CYP service. The use of age appropriate language as well as bright and visually engaging imagery and hand drawn graphics have translated perfectly on social media channels as well as printed items including posters, info cards and leaflets.
Handstand will be supporting Next Chapter launch the new service by providing graphics for use on social media.