Pathways Development

Client: Pathways Development

The launch of a brand new company

Clare Laidler’s business, Pathways Development, offers a range of development courses, coaching and behavioural profiling for companies. Clare had been undertaking a considerable amount of contract work and had the opportunity to develop Pathways as a result.

Upon deciding that it was now the time to take the leap and focus her attention on growing her business, Clare asked for Handstand to help her get her business proposition and offering ready, including the development of the Pathways brand and website. Once her new brand and website was live she was able to start proactively promoting her company to mainly existing contacts.  

The new branding that Handstand created conveys Clare’s personal integrity with a contemporary and professional style. The website demonstrates Clare’s skills and experience and provides information for Clare’s contacts to demonstrate Pathway’s services.



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